Francal 2019, from June 3 to 5 at Expo Center Norte, arrives with a new position to further strengthen its role of fostering the development of the entire chain of footwear, handbags and fashion accessories, generating business between the Brazilian industry and the national and international retail and establish itself as the main platform of connection with the retail.

Fair brings together 350 exhibitors of footwear, handbags and fashion accessories – 25 of them international – in an area of 30,000 m2, which show thousands of shopkeepers for the best-selling season of the year, spring-summer.

In its new position of providing retailers with a complete immersion, Francal still connects its visitors to 31 companies of Retail Technology, Architecture, Equipment and Service, which will assist retailers in their transformation process to meet the new consumer profile, sell more, increase profitability and retain customers.

Recognized as the main sector event for exports, in this edition Francal developed its “Importer Program” in partnership with Abicalçados. The new methodology assures the quality of the 39 invited importers, analyzed by the potential of purchase and quantity of stores, to favor more consistent and sustainable business between the exhibitors and the international market.

Each importer will be followed by an exclusive interpreter in his/her visits to the stands (free and pre-scheduled) in order to have all the necessary support to performs business.

These guests represent 16 countries of commercial interest in the national footwear industry: Bolivia, Chile, Colombia, Costa Rica, Ecuador, United States, India, Martinique, Nicaragua, Panama, Paraguay, Peru, Poland, Qatar, Russia and Uruguay.
A wide-ranging international dissemination campaign was held in worldwide leading industry magazines, at international fairs and through digital platforms. A total of about one thousand importers from some 70 countries are expected to visit the fair spontaneously to do business and to establish commercial partnerships with Brazilian industry.

In the first four-months period of 2019, the Brazilian footwear industry exported 44.16 million pairs, generating revenues of $ 343.8 million. The figures represent a 9.4% increase in volume and stability in sales compared to the same period in 2018, according to Abicalçados – Brazilian Association of Footwear Industries.

Evaluating the entity, the expectation for exports of the sector in the coming months is positive, considering the appreciation of the dollar against the Brazilian currency, which makes national footwear more competitive in the international market, and the recovery of shipments to United States, which have been changing their footwear supply due to the uncertainties generated by the trade dispute with China.

Francal 2019 shows the new ways of retailing, provides practical and easy-to-use solutions, connects shopkeepers to new suppliers and offers high-quality knowledge and content through panels, lectures and talk shows. All this is results in great novelty of this edition, the place 100% Varejo, a large area of 2,000 m2 that translates to the day by day of the stores the most modern trends of retail.

These trends are supported by four backbones that represent the biggest challenges in the industry today: category management and visual merchandising; technology and humanization of physical retail; shopping experience; and trends and new consumer behavior.

By a set of solutions, inspirations, technologies, contents and experiences, 100% Varejo points out the new retail pathways, provides practical and easy-to-apply solutions in stores and connects shopkeepers with the suppliers needed for this transformation.

In order to improve costumers’ shopping experience, shopkeepers find in 100% Varejo a number of practical features anchored in applied technology, visual merchandising, category management, and physical facilities. Check out:
Descomplica Store: A multi-brand physical store showing solutions and practical features of architecture, category management, technology and visual merchandising.

Shop Design: The facilities signed by 8 retail expert architects explore the layout of products in the architecture, window display and visual merchandising, and translate into inspiration for stores working with both multi-brand and single brand.
Retail Technology Solutions: Supplier companies of payment means, software, Big Data, among others, show the most modern features that increase the intelligence and billing of the stores.

Suppliers of Equipment and Service for Stores: Companies offer sales point solutions and help retailers transform and modernize their stores, such as furniture, displays, mannequins, lighting, visual communication, and carpentry.

Opening Panel Francal 2019: “Contemporary Consumption”: Multi-channel retailing is impacting the way brands, products and experiences are consumed. In this new scenario, is the Brazilian market responding to the wishes and needs of contemporary consumers?

Panel of Commercial Representative: Important link in the business chain, sales representative wins an exclusive panel to discuss the “Role of Representative in the development of new retail”.

Retail Now: Professionals from icon companies of retail and fashion, academic institutions and consultancies, such as Amazon, Luiza Magazine, Inspiramais, Trade2Business, Tracta.Co, Inspiral and FGVcev (Center of Excellence in Retail of Getulio Vargas Foundation) shows lectures dealing with consumer experience, category management, shopping guide summer 2020, global retail trends and the children market.

IED Stages: Two stages with curatorship of IED Brasil show a series of interactive talks and disseminate knowledge that can improve the performance of retail and the fashion industry from two backbones: Visual Merchandising and Consumer, Fashion and Digital Marketing.

E-Commerce Solution: With curatorship of E-Commerce Brazil, the space promotes knowledge and networking between retail and technology suppliers for e-commerce through dynamic lectures and presentation of solutions and service.

Right at the entrance of Francal 2019, visitors will find a space dedicated to new brands, which bring new ideas and products to the shoe and bag segment and signed by students from IED – Istituto Europeo di Design – Brazil Shoes and Bags Courses. The basis of the projects is the author’s design, created and produced in Brazil with the objective of developing and valuing the design and the local labor.

Brands integrate innovation in their projects through the applicability of new technologies allied to traditional “handmade” techniques, thus meeting the demands of new consumer generation seeking products that deliver new functionalities and aesthetics, in addition to the real commitment to sustainability.

Fifteen brands participate in IED – Shoes & Bags Design at Francal 2019: Féder, Tassen, Estela Brugnolli, Carolina Estrela, Diwo and Jessica Perriello (handbags), Jú Pellizzon, Vika Duarte, Palomita, Drí Carneiro, A- Aurora, Laiá, For Her, Sapatilha Colorida and A Mafalda (shoes). The curatorship is by Meline Moumdjian and Raul Vieira, designer and teacher of the Shoes&Bags Courses of IED BRAZIL.

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